In the third issue of Social Media Weekly, we feature articles and news about TikTok, Google, YouTube, Facebook, Twitter, Pinterest and Instagram.
New Pinterest Tools for Marketers
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.
Facebook’s redesign goes live with simplified navigation and dark mode
After months of testing, Facebook’s redesign is finally official. Announced last year at F8, the more minimalist approach to its desktop design has been rolled out in waves. In March, the company added an option to try out the new version. Users could switch back and leave feedback for why they had done so.
Google Adds Rising Retail Trends Tool to Highlight Products Seeing Higher Demand During COVID-19
Google has launched a new 'Rising Retail Trends' tool which highlights all the products and categories that are seeing increased attention during the COVID-19 lockdowns.
YouTube Ads New options for Marketers Looking to Reach Viewers Watching on Home TV Screens
YouTube is adding two new options to help advertisers tap into evolving connected TV viewing trends.
Google's Added a New Way to Easily Translate Hand-Written Notes into Text for Use on Your PC
Google has added some new tools to its Lens visual identification tool, including streamlined sharing of handwritten notes into digital text.
Instagram's Testing New Ways to Navigate Through Your Stories Feed
Instagram is working on new options to help people skim through their Instagram Stories feed faster, which could be a step towards the next evolution of the News Feed.
Pinterest Launches Updated Shopify Integration to Streamline the Creation of Shoppable Product Pins
Pinterest has launched an updated Shopify app which will enable Shopify merchants to quickly and easily feed their product catalog into shoppable Pins.
Facebook Provides Tips and a Template for an Effective Content Calendar
Facebook has provided some new tips on how to create an effective content calendar, and a basic template to get you started
University Of Pennsylvania Researchers Map COVID-19 Hotspots Through Tweets
Penn A team of researchers here has been collecting tweets in the United States related to the COVID-19 outbreak to help map hotspots by keeping an eye on the symptoms mentioned.
Facebook Outlines Key Challenges and Plans for Improving Advertising Verification
Facebook's Director of Product Management has provided an overview of where the platform currently stands on expanding advertiser verification.
Google Launches Podcasts Manager to Help Podcasters Maximize Performance
Google has launched a new tool which will enable podcasters to glean more insights into their audience behaviors.
Twitter Expands Test of Threaded Tweet Replies to More Users, Adds New Format Tweaks
Twitter is expanding its test of threaded replies, while it's also hiding retweet and Like buttons on responses to put more focus on the conversation itself.
YouTube Is Working on a New Option to Enable Publishers to Sell Subscriptions via Their YouTube Channels
YouTube is reportedly working on a new option that would enable publishers to more easily promote subscriptions to their publications via the video platform.
TikTok Is Preparing For An Ad War
Active users pre-virus were estimated at 800 million which ranks them far beyond Snap and Twitter, and just shy of Instagram’s 1 billion ‘grammers.